Ambalaj içine konulan ürünü koruyan, en temiz ve en güvenilir koşullarda size ulaşmasını sağlayan, taşınmasını ve depolanmasını kolaylaştıran değerli bir malzemedir.
Bir ambalajın temel fonksiyonları
İçermek,
Korumak/Muhafaza etmek,
Taşımak,
Bilgi vermek/Satmak Olarak özetlenebilir.
Ambalajlar kullanım alanlarına göre aşağıdaki şekilde sınıflandırılır;


Birincil ambalaj ya da satış ambalajı – nihai tüketiciye satılırken ürünü çevreleyen ambalajdır. Ürünle doğrudan temas halinde olan ambalajı ve satış birimini tamamlamak için gereken diğer ambalaj bileşenlerini (örneğin, kapak ve etiket) kapsamaktadır. İkincil ambalaj ya da grup ambalajı – satış ortamında kolay taşıma uygulamaları için satış birimlerini derlemek amacıyla kullanılan ambalajdır. Bu işlem, tüketiciye satmak üzere ürünleri gruplandırmak suretiyle yapılabilir (örneğin, shrink film ve oluklu mukavva kutu).


Üçüncül ambalaj ya da nakliye ambalajı – taşıma/nakliye esnasında oluşabilecek fiziksel hasarları önlemek için bir dizi satış biriminin ya da ikincil ambalajların taşınmasını/nakliyesini kolaylaştırmak amacıyla kullanır (Örneğin, oluklu mukavva kutu). Birim yük – Yükleme/boşaltma işlemleri için birden fazla dağıtım ambalajının bir araya gelerek oluşturduğu ambalaj grubuna birim yük denir (Örneğin, palet üzerinde streç filmle yeniden ambalajlanmış birim). Fonksiyonelliğin yanı sıra, bir ambalaj genellikle belirlenen varış noktasına göre de tanımlanır.Tüketici ambalajı – ticari bir satış noktasından son olarak tüketiciye bir satış birimi olarak ulaşan ambalajdır.


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